Our Services
How We Help You
Turning Tourism Opportunities Into Action.
Every destination, community, tourism organization and business has opportunities. Sometimes the opportunity is clear. Other times, it is there but hasn’t yet been recognized, developed or brought to life.
The Visitor Economy helps you understand what is possible, determine what should happen next and turn tourism ideas into practical action.
Whether you are developing a destination, strengthening an existing tourism business, planning a new visitor experience or looking for a fresh outside perspective, we bring together strategy, development, marketing and storytelling to help move your opportunity forward.
Not Sure What Comes Next
Start With a Visitor Economy Opportunity Assessment
You may know there is an opportunity without knowing exactly what the next move should be.
The Visitor Economy Opportunity Assessment provides an independent look at your destination, organization, attraction, event or tourism business.
We help identify:
What is working
What may be missing
Where the strongest opportunities exist
What could be holding progress back
Which actions should be prioritized
What can realistically be accomplished next
You receive clear findings, practical recommendations and a focused 90-day action plan designed around your goals, resources and capacity.
From Opportunity to Impact
Tourism opportunities rarely fit neatly into one category. Development, marketing and storytelling must work together.
That is why our approach is built around three connected areas:
DEVELOP
Build the Opportunity
We help turn tourism potential into practical strategies, stronger visitor experiences and achievable plans.
Tourism and destination strategies
Product and visitor-experience development
Tourism business and attraction development
Event and festival development
Stakeholder and partnership engagement
Implementation and funding readiness
MARKET
Position the Opportunity
We help destinations and tourism organizations understand their audience, clarify their position and build a practical path to market.
Marketing and communications strategy
Brand positioning and messaging
Audience and market development
Campaign and content planning
Digital and social-media strategy
Marketing implementation roadmaps
TELL
Bring the Opportunity to Life
Strong stories help people understand a place, remember an experience and find a reason to visit.
We combine tourism knowledge with extensive experience in broadcasting, media production, communications and storytelling.
Destination and brand storytelling
Video and multimedia production
Interviews and tourism features
Articles and editorial content
Podcast and digital-media development
Executive and stakeholder storytelling
Additional Project Support
Depending on the assignment, The Visitor Economy can also support:
Tourism research and opportunity identification
Funding readiness and project positioning
Stakeholder consultation and facilitation
Partnership development
Contractor and specialist coordination
Implementation planning and ongoing advisory support
*We do not provide legal, accounting, immigration or regulated financial advice. Where specialized expertise is required, we can help identify the right type of professional or project partner.
Who We Work With
The Visitor Economy works with:
Tourism businesses and operators
Destination organizations
Municipalities and communities
Economic-development organizations
Indigenous tourism organizations and communities
Attractions and cultural organizations
Festivals and events
Regional tourism partnerships
Organizations requiring senior tourism or communications capacity
Every engagement begins with understanding where you are today, where you want to go and what kind of support will create the greatest value.
Our Process
Understand
We start by understanding your business, destination, project and goals.
Experience
Whenever possible, we experience the destination, business or attraction firsthand and consider the opportunity through the eyes of a visitor.
Identify
We look at the opportunity, challenges and potential, drawing on our experience and industry perspective.
Recommend
We provide practical recommendations focused on what will make the greatest difference.
Activate
You leave with clear next steps and the support, resources and connections to help make them happen.
Testimonials
claire bourgeois - communications professional“I've had the pleasure of collaborating with René on numerous projects at Travel Alberta and he is one of the most passionate, kind and hardworking people you'll meet. He brings great ideas and energy to every room, has great people skills, and is an incredible advocate for the tourism sector!”
reneé fehr - indigenous tourism alberta“René takes the time to build relationships and develop trust with clients. His approach to business is holistic. This is why he is successful in coaching and I saw his guidance make impact in my members this week. Thank you René for being a collaborator and support! Your time is appreciated.”
Melissa radu - explore edmonton“René is a true collaborator and ambassador for the importance of destination development. Thank you for your contributions to the Edmonton region, René!”
Let’s Work Together
Every Tourism Opportunity Starts With a Conversation
You do not need to have everything figured out before contacting us.
Tell us what you are developing, where you are stuck or what opportunity you believe may exist. We will help you determine the most practical next step.
That could be an Opportunity Assessment, a focused project or an ongoing advisory relationship.