About Us
Big Ideas, Real Impact
Tourism is more than getting people to visit. It’s about building stronger communities.
Visitors spend. Businesses grow. Jobs are created. Investment follows. That’s the visitor economy.
The Visitor Economy helps destinations, communities, tourism businesses, municipalities, attractions and events turn opportunities into experiences that attract visitors, support local economies and create lasting impact.
We bring together strategy, destination development, marketing, communications and storytelling to move ideas into action.
The question isn’t just how to attract more visitors. It’s how visitors can help build a stronger community.
Strategy. Development. Storytelling. Action.
The Visitor Economy is led by René Rondeau, a communications and destination development professional with nearly 30 years of experience across media, storytelling, marketing, communications and stakeholder engagement including extensive experience in Alberta’s tourism industry.
René’s career has taken him from television and video production to tourism leadership and destination development, working with businesses, communities, municipalities, tourism organizations and regional partners.
The result is a practical combination of strategy and storytelling connecting the dots between what a destination is, what it could become and how to bring that opportunity to life.
Who We Work With
We work with tourism businesses, destination organizations, municipalities, communities, attractions, events, industry associations and economic development organizations looking to grow their visitor economy.
Whether you’re starting with an idea, growing an existing business or exploring a new tourism opportunity, we help turn ideas into action.
Building stronger communities. Growing visitor economies. Creating experiences that matter.
About - René Rondeau
Tourism is about more than marketing. It's about creating places people want to visit, businesses that thrive, and communities that benefit.
About René
With nearly 30 years of experience in media, communications, storytelling and tourism leadership, René Rondeau brings a unique combination of strategy, destination development and storytelling to The Visitor Economy.
His career has taken him from broadcast media and television production to leading Tourism Red Deer and later working in destination development with Travel Alberta, collaborating with tourism businesses, municipalities, Indigenous communities and industry partners across Alberta.
Today, René brings that experience together to help clients identify opportunities, develop practical strategies and turn ideas into action.
He believes great tourism creates memories for visitors and stronger communities for the people who call them home.