Growing The Visitor Economy, One Idea At A Time!
Inspire. Develop. Share.
Every thriving destination starts with an idea.
Great destinations don't happen overnight. They are developed through vision, collaboration, strategy and action.
The Visitor Economy will help identify opportunities, develop experiences, strengthen tourism businesses and turn ideas into practical strategies that create memorable visitor experiences and meaningful economic impact.
Experience that connects tourism development, media and marketing
You have an opportunity. We can help you figure it out, develop it, market it and tell its story.
Led by René Rondeau, The Visitor Economy brings 30+ years of experience in tourism, destination development, media, marketing, communications and strategy from RDTV and his own video production company, to leading Tourism Red Deer and working with Travel Alberta.
We help destinations, communities, tourism organizations and businesses identify opportunities, build strategies and turn ideas into action.
Our approach is practical and hands-on: understand the place, find the opportunity, develop the experience and tell the story.
Every destination has unique opportunities and challenges. Let's start with a conversation about your vision, your goals, and where you want your tourism business, community, or destination to be in the years ahead.
We believe the best ideas come from seeing a place firsthand.
That’s why we come to you! Walking your community, experiencing your destination, meeting the people who bring it to life, and seeing the visitor experience through fresh eyes.
From there, we’ll identify opportunities and develop practical strategies that turn ideas into action, experiences and results.
We don't just develop destinations. We make sure to experience them.
How We Help You
Every destination, community and tourism business has different opportunities and challenges. Start with a conversation about where you are today and where you want to go.
We'll explore the opportunity, identify where we can add value and determine the most practical next step.
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Tourism strategies
Destination development
Product & experience development
Business development
Funding & grants
Stakeholder engagement
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Marketing strategy
Brand Positioning
Communications
Positioning
Campaign planning
Audience development
Promotional through Digital/Social strategy
Marketing Plan Development
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Storytelling
Video
Articles
Interviews
Content Development
Digital media
Tourism features
Media Production
Great destinations aren't simply discovered. They're developed, positioned and brought to life through stories.
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.